How lead generation and demand generation techniques can grow sales of any business?

 ​With the growth in marketing techniques and the increase in availability of products, consumers have a lot of options to choose from. It may be really difficult for businesses to  get consumers to choose their products or each their consumers and generate revenue. Moreover it is also difficult to engage and keep track of potential future consumers. So, how do successful businesses do this? 

The answer is pretty simple, with the right lead and demand generation strategies.

Lead and Demand Generation Techniques

What is demand generation?

Demand generation is the process of reaching out to people and converting them into prospects who are interested in your products. It is the first step of spreading awareness about the products you are selling and getting people interested in your products. The main objective of demand generation is identifying and qualifying customers through different marketing techniques. The leads are then nurtured and passed on to the sales team.

What is lead generation?

A person who is interested in the product or services provided by a business is considered a lead. Lead generation can be defined as a process of attracting people to your business. After demand generation, the prospects are then turned into leads, these leads are further turned into consumers. 

Leads have a life cycle and are qualified on the basis of the stage they are in, in the cycle.

  • Marketing Qualified Lead (MQL) – This the first stage of the lead cycle. In this stage, the prospect might have engaged with your business, but is not ready for a sale yet. 
  • Sales Qualified Lead (SQL) – In this stage, the prospect has expressed interest in buying or using your products or services.

For example, when you send a mass email for a promotional offer and the prospect checks the offer, it is the MQL. If the consumerSQL stage. 

How can lead and demand generation techniques grow sales?

Not every lead can be converted into a consumer, so it is necessary to put your time and efforts into the right place. With the correct lead and demand generation techniques you can increase your sale and generate revenue.

Cold calling techniques were used to generate demand and leads, but now it puts off people more than converting them into a customer. You also end up wasting resources, time and efforts. With demand generation techniques like blogs, articles, free tools or products, press releases, infographics, social media posts, videos; you can create demand for your resources. This not only helps create a buzz about your products, but also helps you get quality business leads. If a customer likes the free product or trial offered to them at the demand generation stage, they are most likely to buy your product. While acquiring high score leads is important, it is also necessary to get enough qualified leads for the sales team. For new companies, the lead score can be a minor worry, but for established companies looking, the lead score is worth the consideration and effort. Lead generation is an organic process, you already know that a person is interested in your product, all you need to do is ensure a seamless process till a purchase is made. A good lead and demand strategy can make marketing efficient. 

At Exclsior, we identify and qualify potential leads before sending them to your account representative for nurturing and sales. We use a calculated approach to implement the right lead and demand generation to increase your revenue.



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